Tim McGraw- “Let It Go”
Tim McGraw is back on the radio with the title track to his latest album, which marks the 6th single from the album. This is the second time Time has released that many singles from one album. However, the circumstances are much different. When Tim released six singles from Everywhere, he was having the greatest radio success of his career to the point. Four singles hit #1 on Billboard while two hit #2 (“One of These Days went #1 on the R&R chart at the time).
Let It Go is not on the same ground as Everywhere is overall quality of music for the time (you can’t compare an album released in 1997 to an album released in 2007 straight up, you have to adjust to the popular sound of the time). The best song on the album wasn’t even originally on the album, nor did it go #1 (“If You’re Reading This” was added after Tim performed it at the CMAs last fall and it peaked as a single at #3). The first single, “Last Dollar (Fly Away),” went to #1 primarily because it was off his first studio album in three years and the cute ending that included two of his daughters on vocals (among other children). More than a year after it went #1, I hardly hear it anymore. Instead, I either hear the newest song, or radio stations play his classics from previous albums, which bucks a current trend in radio (where recent hits get played so much in “recurrent” play that new songs from the same artist tend to have a problem establishing themselves on radio).
“Let It Go” comes to radio after Tim failed to make the Top 10 with his last two singles (I was a little miffed that “Suspicions” didn’t make it). The theme of the song, letting go of all the bad things in his past, is a much more likeable than his previous single “Kristofferson.” I really think “Let It Go” should’ve been sent to the radio instead of “Kristofferson” based solely on the fact that “Kristofferson” was not a tribute single to Kris Kristofferson (you could’ve replaced him with any famous songwriter and it would fit).
I do think that Tim and his people should’ve just let this album go as it seems that they are just trying to release anything from the album. I’m sure if either or both of his two previous singles had spent more time climbing the charts, they wouldn’t feel compelled to “fill in the gap” between this album and the next one. As a matter of fact, I don’t think Tim has ever had a “break” from radio as it seems that once his next album is ready, they release the first single to the radio. I do think that radio would be worse off without a new Tim song, but I also think that Tim and his people shouldn’t push mediocre songs to radio and concentrate on making excellent music (which is what I hope they are doing now since Let It Go was a little bit of a disappointing album to me).
For Tim McGraw, mediocre is always good enough to be Top 20 (see “Drugs or Jesus” and his last two singles, the only official Country singles since his debut album not to make the Top 10).
Single Prediction- Top 20