Someone once said that my mix of country music and math would be interesting if I could find a formula for why Kenny Chesney was so successful. Well, this song illustrates all the reasons why Kenny is successful.
1. He Relates to Everyone
The song talks about how a man who “lives it up” on the weekends, still goes to church, and is approached by the pastor to live right. While I am a little hesistant to completely agree with the characters view of placing more money in the offering plate for his sins, I will say that it is something that everyone thinks of doing from time-to-time. The title is also another obvious thing that attracts people’s attention because so mnay people want to go to heaven. The hook, about not going now, is another this that everyone relates to.
2. He has a unique sound
Can you get any more caribbean than the arrangment. I’d say Jamaican, but I’m sure that the style is a little more of a broader sound than that. This isn’t the first time Kenny has tapped into that style and had success. As a matter of fact, he seems to be the only one who can pull it off nowadays. He’s becoming the modern day Jimmy Buffett.
3. He doesn’t let people wait long for new music
One thing Kenny doesn’t do is let the radio airwaves be free of new music for new long. As soon “Better As A Memory” was done with its climb to #1 and was not being played as much in recurrents, Kenny releases this single. The timing of the song with its sound also helps, but the fact that people know Kenny’s got a new album coming out excites everyone enough for his songs to debut high on the charts. He has a track record with this, as his last 4 or 5 album lead-offs have been high debuts. (I’d have to check my “records” to be sure, but I know his last lead single, “Never Wanted Nothing More” was a Top 40 debut). “Everybody…” debuted at #22, which is more proof that everybody loves Kenny.
I think these three things are contributors to why Kenny is so successful. If I were to add one, it’d be his love shows, but I can’t really add that because I have never seen him live. If he is anything like what I’ve heard, then he’s bound to be awesome, which makes people want to hear his music even more.
As far as the charts go, there’s no way this song doesn’t go #1. It’s got everyone’s attention, sticks in people’s heads, and is easy enough to sing along to on a late summer weekend when people are mourning the end of summer and the beginning of the school year.
Chart Prediction- #1
For a little listen (just the first verse and chorus), go to Kenny’s MySpace page.